TriBeCa based Carefully Considered is the design studio of Matthew Schneider. Scneider is an art director and designer by trade with nearly 50 years of experience in a variety of mediums, and a growing reputation in product design. I am particularly enthralled by Schneider’s/Carefully Considered’s work with mobile products including motorcycles and bikes. Stepping away from the rather garish graphics that so dominate products in these categories they have create sophisticated, aesthetically pleasing products worth buying or just purely admiring. Great industrial and graphic design coming together to create products with their own appeal outside the mass market.