Lacie Sees the Value in Design
The Lacie Stark Desktop Hard Drive design by Phillippe Stark has a sleek look with its almost liquid mercury looking center.
The opening paragraph of computer hardware manufacturer Lacie’s website reads “At LaCie, we combine design and technology to result in products that are both beautiful and performance-driven.” It sounds like a strange statement and maybe even a strange business approch for a manufacturer of high quality digital storage systems, but it’s a direction that seems to be paying off. Since 1992 Lacie has been partnering with world-class design resources like Ziba Design,Porsche Design GmbH, Karim Rashid, Ora-Ito, Philippe Starck and Neil Poulton to create some of the most attractive looking digital storage units you could imagine. As their own website states “you’re not just getting a storage solution—you’re buying a piece of art.” As an owner of a Lacie storage drive I must admit that the combination of affordable, highly reliable storage accompanied by a really cool design sealed the deal for me. I applaud the fact that they didn’t just settle for making a really good product and decided to make a really good product that looks really great too.