The watch was once a commonly worn, highly functional device worn by the majority of people in the industrial world. Yet since the introduction of the cel phone with built in clock the watch has become somewhat of an anomaly. However, like letterpress type-setting and eyeglasses, the watch is now again making a resurgence as a design driven expression of taste and style. And among those helping to lead this push is a company called NIXON, who offer several lines of watches that clearly make a style statement for anyone who chooses to wear them. Targeted at members of the board community (that’s surf, snow and skate) these watches bring a modern aesthetic to the classic timepiece. Of the many lines of watches that Nixon offers my favorite is THE MURF— retro-mod styled watch with only half an exposed face. To see more of these awesome looking watches or perhaps to get your own check them out at Nixonnow.com.